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Dr. Steve Taylor

Phone: (309) 438 - 8772

Contact Me

Classroom Activities

Steven Taylor, Ph.D.
Professor of Marketing & Hinderliter Chair of Business

Illinois State University

Welcome to my page related to issues in the classroom. This is where the world and our classrooms interact (from a Marketing perspective). I hope that you find using this page useful and fun as a classroom supplement!

Please click here for a 1-minute introduction to Dr. Taylor.

Please click here for a 45-minute video discussion of the expectations I hold of myself and students in my courses. While this presentation is not mandatory, it is very informative and (hopefully) thought provoking. The presentation includes great video presentations of your generation from an employment perspective from 60 Minutes and a discussion of "talent" from Malcolm Gladwell. Please let me know if you have any questions or comments related to my course expecctations.

My classes are high involvement courses with heavy out-of-class workloads. My personal teaching philosophy views us both as playing key roles in the learning process if we are to achieve the College and University mission (see below). You can and should have high expectations of me based on your role as a consumer of the educational product (e.g., I be knowledgeable, current, prepared, accessible, fair, courteous, and respectful). I, on the other hand, will expect you to attend class, appropriately prepare for tests and class discussions, and devote the necessary time and effort to successfully complete this class. In other words, I fully expect that you be involved in your own educational experience. I also expect you to see me immediately if you begin to struggle in my class for any reason. Students are strongly encouraged to see me outside of the classroom for information and assistance. My sincere belief is that if we both work hard and stay focused, we can learn a lot and have a good time. I welcome any suggestions you may have to improve this page for use in your current or future classes.

Please also note that students are personally responsible for ALL information found within this web page system. Please ensure that you peruse all of the links (particularly those found to the left of this page and your specific course web page) to ensure that you are familiar with all of the tools I have made available to you as well as my expectations and standards. 

I endeavor to fully support University disability initiatives. If you need a special accommodation to fully participate in this class, please contact Disability Concerns at 438-5853 (voice), 438-8620 (TDD)

Contact Information


Steven A. Taylor, Ph.D.
Professor of Marketing & University Statistical Fellow

Office Location

My office is located on the fourth floor of the College of Business building, Room 416 of the Château d'If wing.

Office Hours

Summer 2013:
Available upon email request.

Spring 2013:
3:15 - 4:00 pm on Tuesday and Thursday
Office hours for online-only sections are provided through the chat function of Blackboard. I am also available physically in my office during these time to meet with students from all my courses.

Students are also encouraged to stop by my office anytime at their convenience, however, without guarantees of my ability to meet with them. I am almost always in my office between the hours of 8:30 am and 5:00 pm. Appointments are also available upon request.

E-Mail Me

Work Phone: (309) 438-8772

The ISU College of Business Mission: The College of Business provides a student-centered learning environment to develop the business skills and appreciation for continuous learning necessary to succeed in a dynamic global economy. Our high quality programs develop ethical, knowledgeable, and technologically competent business professionals. We strive to do this to further the University mission of providing a premier educational experience to undergraduates and to students in select graduate programs.  

Academic Integrity: Students enrolled in College of Business classes are expected to maintain high standards of ethical conduct within the classroom and when completing assignments, projects, and/or exams.  Plagiarism and other forms of academic dishonesty such as cheating will not be tolerated.  Students are expected to provide appropriate citations for non-original writing even if the original work is paraphrased.  Penalties for plagiarism and other forms of academic dishonesty may be severe.

Students should also be aware of the COB professional standards (please see the link to the left of this page under "Course Related Links."). We will endeavor to follow and support these professional standards of behavior in all of the courses I teach.