Putting Customer Satisfaction In Its Place: Broader Organizational Research Perspectives Versus Measurement Myopia
Doug GrisaffeTowards A Managerial Research Agenda For Customer Satisfaction
Robert A. WestbrookNegative Versus Positive Word-Of-Mouth: An Exception To The Rule
Gillian Naylor and Susan Bardi KleiserPerceived Social Approval As A Comparison Standard In Product Evaluation and Determination of Satisfaction
Sabrina M. Neeley and David W. SchumannValue Assessment: The Antecedent of Customer Satisfaction
Ellen Day and Melvin R. CraskConsumer Retaliation As A Response To Dissatisfaction
Jonathan C. Huefner and H. Keith Hunt