Dr. Taylor is a Professor of Marketing who joined the faculty of Illinois State University (ISU) in the Fall of 1992. He received his Ph.D. in Marketing from the Florida State University (1992). Prior to entering academics, Dr. Taylor enjoyed managerial experiences with the US Navy (seven years), as well as the drug screening, pharmaceutical sales, and hospital management industries.

Dr. Taylor's areas of expertise concern Services Marketing, Relationship Marketing, and eBusiness with an emphasis on how the service quality, value, satisfaction, and loyalty constructs operate in brand and customer equity management. Professor Taylor has published over 30 refereed academic journal articles in his academic career to date across numerous journal outlets such as the Journal of Marketing, Journal of Retailing, International Journal of Service Industry Management, British Journal of Social Psychology, Journal of Business Ethics, Journal of Insurance Issues, Journal of Product and Brand Management, International Journal of E-Business Research, Hospitals & Health Services Administration, Consumer Satisfaction/Dissatisfaction & Complaining Behavior, Journal of Marketing Theory and Practice, and the Journal of Health Care Marketing.

In addition to regularly serving as an ad hoc reviewer for numerous major marketing journals, Dr. Taylor also serves as Co-Editor of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, and has been a long-term member of the Editorial Review Boards of the Journal of Service Research and the International Journal of Service Industry Management. Most recently, Dr. Taylor was invited to be a founding member of the SPSS Academic Advisory Board (2004), and was named a University Statistical Fellow at ISU (2003). He has consulted across a wide variety of industries, including recent projects for insurance, health care, and manufacturing concerns.

He has been honored with the Mannehan College of Business Outstanding Teaching Award (2001), Illinois State University Teaching Initiative Award (1997), the Illinois State University Caterpillar Scholar (1998, 2003), the Illinois State University College of Business Outstanding Researcher Award (1997), the Wilma Jean Alexander Technology Innovation Award (1997), and the Illinois State University Research Initiative Award (1995). Dr. Taylor is married and has three children.

Dr. Steve Taylor
staylor@ilstu.edu

Dr. Steve Taylor

Professor of Marketing (Date of Rank: August 2001)

Professor of Marketing
(Date of Rank: August 2001)