Selective Perception Selective perception is the personal filtering of what we see and hear so as to suit our own needs. Much of this process is psychological and often unconscious. Have you ever been accused of only hearing what you want to hear. In fact, that is quite true. We simply are bombarded with too much stimuli every day to pay equal attention to everything so we pick and choose according to our own needs.
effect has to do with judging or evaluating a person, place, or event
by a single trait or experience. This overall impression can be good or
bad but will prejudice our further involvement with the stimulus. Each
of us can remember making a snap judgment about someone based on a first
impression. Often we try to perceive further interaction with the individual
based on this first impression, regardless of whether it was positive
or negative. If this impression is incorrect, it often takes considerable
pressure to concede this fact and break the halo effect. Examples are
plentiful in business. A plush office convinces us someone is an important
person in the organization and must be taken seriously. A sloppily typed
letter by our new secretary proves to us the individual is going to be
an unsatisfactory employee. The halo effect often shows up most conspicuously
on performance appraisals where our overall good or bad opinion of the
workers interferes with our ability to evaluate weaknesses or strengths
accurately on individual job functions.
Perception in Public Assessment of
the Press and the Presidential Scandal
Question: How good
a job are news organizations doing at reporting about the allegations
against President Clinton . . . an excellent job, a good job, only a
fair job or a poor job?
More definitions and additional examples: http://uts.cc.utexas.edu/~dixonyan/index.htm