ONLINE SHOPPING QUESTIONNAIRE
About the Study.
This survey is part of an MBA student project for MQM 497 - Research
Methods at Illinois State University under the direction of Dr. Michael P.
Dumler. To ensure your anonymity, all of your answers are sent directly to the
secure university database. This database is under the direct supervision of
Dr. Dumler. Your completed survey answers will be only be seen by the research
team. The results will be presented only to a Research Methods class at
Illinois State University. Regardless of the situation, no individual responses will be
identified on any of the questionnaires. If you wish to stop completing the
survey at any time, please feel free to do so.
We are interested in your views about online
shopping behavior in your daily life. Please take your time but try not to
linger on any one question, your first response to the question is usually
your true belief. Additionally, you should take the questionnaire only once.
The questionnaire must
be completed no later than April 20, 2006.
each question carefully and indicate your
response by selecting the most appropriate
In general, you prefer to do your shopping of:
(Select only one)
often do you use the following World Wide Web Activities?
newspaper or magazine
think shopping on the internet saves time.
is a great advantage to be able to shop at any time of the day on the
is more difficult to shop on the internet.
I prefer traditional/conventional shopping to online shopping.
I believe online shopping will eventually supersede traditional shopping.
I will prefer online shopping only if online prices are lower than actual
Selection of goods available on the internet is very broad,
description of products shown on the web sites are very accurate,
The information given about the products and services on the internet is
reduces the monetary costs of traditional shopping to a great extent
(parking fees etc.)
The fact that only those with a credit card or bank account can shop on
the internet is a drawback,
would be frustrated about what to do if I am dissatisfied with a
purchase made from the internet.
How important are the following factors in your
decision to purchase goods from internet?
Reputation of the company
Guarantees and Warrantees
Privacy of the information
Waiting to receive the product
Risk of credit card transactions
Risk of identity theft
Difficulty in returning
Risk of loss of privacy
Not skillful with internet
Complex compared to Traditional Shopping
Not being able to touch products
expensive than those sold in retail stores
Thank you for your cooperation.